浙江卫视

电视简介

<p style="margin: 0.5em 0px; line-height: inherit; color: rgb(34, 34, 34); font-family: sans-serif; font-size: 15.008px;"><strong>浙江卫视</strong>（前名：<strong>浙江电视台新闻综合频道</strong><sup id="cite_ref-1" class="reference" style="line-height: 1; unicode-bidi: isolate; white-space: nowrap;"><span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">[1]</span></span></sup>，广电总局正式名称是<strong>浙江电视台综合频道</strong>），是<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">浙江广播电视集团</span></span>旗下的<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">卫星</span></span>综合频道，于<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">1994年1月1日</span></span>上星播出，在<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">中国大陆</span></span>因收视率与<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">湖南卫视</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">东方卫视</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">江苏卫视</span></span>旗鼓相当且这四个卫视时常位居省级卫视<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">收视率</span></span>的前四名而被民众从整体上习惯性地称为四大卫视<sup id="cite_ref-2" class="reference" style="line-height: 1; unicode-bidi: isolate; white-space: nowrap;"><span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">[2]</span></span></sup><sup id="cite_ref-3" class="reference" style="line-height: 1; unicode-bidi: isolate; white-space: nowrap;"><span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">[3]</span></span></sup>。浙江卫视具有代表性的节目有<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">奔跑吧</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">中国好声音</span></span>等。</p><p style="margin: 0.5em 0px; line-height: inherit; color: rgb(34, 34, 34); font-family: sans-serif; font-size: 15.008px;">在2017年“亚洲电视品牌10强”中，浙江卫视母公司浙江广播电视集团跃居亚洲电视品牌第五（<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">CCTV</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">HBS</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">NHK</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">凤凰卫视</span></span>、<span style="color:#0b0080;"><span style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">ZRTG</span></span>）。</p>